How political consulting works
Two-thirds of Israelis thought Benjamin Netanyahu didn’t deserve another term as prime minister—but Netanyahu’s strategist, Aron Shaviv, convinced them his opponents were even more unacceptable!
Aron Shaviv speaking at EAPC2015 conference on the success of the Netanyahu election campaign, including the Bibisitter video and the last 96 hours of the campaign
Two-thirds of Israelis thought Benjamin Netanyahu didn’t deserve another term as prime minister—but Netanyahu’s strategist, Aron Shaviv, convinced them his opponents were even more unacceptable!